"We wanted to create the best for the most for the least"
- Charles Eames
When was the last time you choose the more difficult, more expensive strategy to fix a problem?
That is the reason behind why the adoption of the Design Sprint practice has been skyrocketing global. But prior to backing up that claim, allow me to set the stage with a few base for the reader that is unfamiliar with the term Layout Sprint.
What is a Style Sprint?
Think of a challenge the business you're in may be facing. If you can not think of an actual one, just play along and pretend you've got one. Now, suppose that you could work together with clients, employees, and spouses to correct, improve, or perhaps completely transform that circumstance?
Imagine if I told you all of this--from discovery to remedy--could be accomplished very cheaply at a deadline as brief as a week?
Well, that is the power of a Design Sprint.
A Design Sprint allows a product development team to use Design faking to map users and stakeholders' needs and work along with them to produce and test solutions with actual users in just a couple of days. Now I am sounding a lot like those "as seen on TV" ads, but wait, there's more: what can be achieved with a very low, near zero funding.
All of this make Design Sprints a low cost / high added value "gig" no item developer is able to be unfamiliar with.
There are many approaches to Design Sprints, however, the overall flow of a Design Sprint follows this structure:
Source: Design Sprint School.
This is where Sprint Experts gather the team, examine previous known materials, work on consumer recruitment, and scope the challenge definition.
Some approaches rely more heavily on human-centered research than many others and may differ on what types of users the sprinting staff is much more interested in having discussions with. This is a vital stage to alert the team about how best to create relevant offers that resolve real problems and address actual needs.
This is the point where the Sprint master along with the training staff get together with end customers, specialists, and other significant stakeholders to generate ideas and enhance concepts.
Prototypes are a lot of fun. This stage is where the sprinting staff tests the newly created concepts with end-users and collects precious feedback.
Adjust & Iterate
Occasionally during a sprint the sprinting team might have the opportunity to make alterations to their prototypes and run a second prototyping session.
Like I said before, there are a number of ways you can learn from in regards to Design Sprints. In the following guide, I will talk about 2: The Google Ventures model and the MVS version.
design sprint bootcamp